Meta AI lives inside WhatsApp and Instagram — the apps India and Southeast Asia already open dozens of times a day. It is completely free, supports Hindi and romanised Hindi among other regional languages, and requires zero setup: search for Meta AI inside WhatsApp and start typing.
It will not replace ChatGPT or Gemini for serious work, but for quick questions, translations, image generation and everyday tasks inside a chat you already have open, friction this low is its own feature. Meta is also rolling out Business AI for Indian small businesses, with in-chat UPI payments on the roadmap.